Technology

Cognitive Technology: From Principle To Practice

Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.

AI Vs. The Narrative of the Robot Job-Stealers

At a recent meeting with U.S. governors, Elon Musk made some hefty criticisms of artificial intelligence. When an interviewer jokingly asked whether we should be afraid of robots taking our jobs, Musk, not jokingly, replied, “AI is a fundamental risk to the existence of human civilization.” Those are serious words, from a very influential thinker.