The addressable TV ad market is expected to become a $3 billion industry by 2019. Why? Because it’s targeted, data-driven, and provides invaluable insights to advertisers about their target audience.
Dynamic ads should be regarded as a friend, not foe, both on the client and agency side.
Developing a mobile application from scratch takes time, research, and a lot of hard work if you want the results to be effective and benefit your business.
Early last week, WhatsApp announced that they’re opening up new features for both small and large businesses to help companies better communicate with customers.
With voice-enabled devices hitting the market from Apple, Amazon and Google, now all it takes is a simple voice command to turn on your lights, lower your thermostat, listen to the news and much more
It’s time that we use VR’s available tools to remove the barriers and revolutionize the way we connect with one another.
Artificial Intelligence is an amazingly powerful tool, with the potential to reach and enhance every aspect of our lives. As the technology around it continues to develop, so will the way we and organisations interact with it.
Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.
At a recent meeting with U.S. governors, Elon Musk made some hefty criticisms of artificial intelligence. When an interviewer jokingly asked whether we should be afraid of robots taking our jobs, Musk, not jokingly, replied, “AI is a fundamental risk to the existence of human civilization.” Those are serious words, from a very influential thinker.
We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly becoming a preferred means of communicating with technology.