The rise of bots and personalization in a multi-device, multi-channel world, the days of staunch brand loyalty are giving way to the new and unique, the next best thing.
When it comes to smart home, some ideas have started to trickle into our hearts and homes. A new report from TechUK shows 77% of consumers are aware of connected technology.
Discussions of AI have created a certain amount of unease, generating a fear that AI will evolve to take over the human race.
Today’s digital ad landscape is a competitive one, that’s clear.
Technology has changed and enhanced our lives and culture in so many positive ways. But with all things, there is a downside.
Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
The proliferation of virtual assistants such as the Google Home and Amazon Alexa devices have made chatbots one of the recent, vogue marketing trends.
A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth.
For the last fifty years, CES (Consumer Electronics Show) has been the annual spot for tech brands to show off their newest and most exciting developments. This year, there was one phrase that took the convention by storm: “Hey Google”.