Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
The proliferation of virtual assistants such as the Google Home and Amazon Alexa devices have made chatbots one of the recent, vogue marketing trends.
A perfect storm of market forces is leading to the emergence of messenger marketing as the next big frontier for business growth.
For the last fifty years, CES (Consumer Electronics Show) has been the annual spot for tech brands to show off their newest and most exciting developments. This year, there was one phrase that took the convention by storm: “Hey Google”.
In fact, backed by 4.6 billion data points, our Group XP Experience Index ranked the world’s biggest brands according to the quality of their experience, finally proving what we all knew to be true: brands that invest in experience outperform the market by over 50%.
My eight-year-old son says he’s bored. As he sits there with his Bluetooth headphones, slumped on the couch staring at the iPad, I notice his “boredom” acts quite differently than you’d expect.
The annual Consumer Electronics Show (CES) in Las Vegas never fails to impress with an array of innovative and engaging new tech, and 2018’s show was no exception.
What happened in Vegas earlier this month is not staying in Vegas as over 150,000 people flocked to CES 2018 ready to see all things tech.
“Digital transformation” is one of the most overused and yet least understood terms dominating boardrooms.