Messaging apps continue to take a larger share of consumers’ time and attention, impacting marketing spend and allocation.
Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
Now that the tenth anniversary of the iPhone has come and gone, it’s hardly necessary to wax poetic about how much the iPhone has changed the way we consume content across every vertical.
Blockchain could replace all the nastiness that comes with untrusting third-party intermediaries and replace it with an insurmountable trust machine.
Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
Once the customer opts in, it’s time to start the messaging process. Brands should strive to add value right away to make a good first impression.
The enterprises of today need to seriously consider AI, to save customers, money and most importantly, time.
We are entering an AI-centred age, characterised by intelligent applications and smart digital products. Even though it’s an exhilarating time filled with new possibilities, AI also poses its own challenges.
Young hungry startups are openly eating the lunch of bigger established companies. But, somehow the imperative to change feels less urgent than in days past. Why is this?
Advertising Week launched its inaugural startup competition with an all-star group of judges from the investment, agency and brand world to insure the new companies were judged on their ability to make a real impact.