People became numb to one-way brand communications a long time ago, resulting in our attention spans plummeting.
For 40 years the advertising industry has been consolidating to the point where five holding companies now account for 70% of global industry revenue.
Understanding the difference between Voice Controlled Devices, Voice Assistants and Artificial Intelligence, and the inherent power contained within.
Thanks to the runaway success of Pokémon Go last year, the experience of augmented reality (AR) is familiar to a mainstream audience.
One thing struck me more than anything else at Advertising Week Europe 2018. Across a huge number of conversations with a wide variety of businesses, the issue that came up time and time again was of maintaining consumer trust.
Today, app stores are mainly platforms that assist users at the moment of conversion, but that may soon begin to change.
What do you get when four artificial intelligence (AI) enthusiasts working in the advertising/marketing sector, are sitting in the same room?
May 25th, 2018, the day the world ends and the day the EU referendum act on data protection supersedes the data protection act of 1998.
In these increasingly automated times “AI” seems to be the word, or rather the letters on everyone’s lips.
When you think of augmented reality (AR), what probably comes to mind is the meteoric rise of popular games like Pokemon GO, which allow users to interact with the real world to earn points.