After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.
Video & Content
Since the first video ad ran over a baseball stadium in 1941, video has consistently proven to be a highly effective way of reaching these basic marketing goals.
It’s no secret there are daunting challenges ahead for the sports industry in the face of rapidly changing demographics and consumer behavior. Chief among these challenges is the question of what to do about younger sports fans who have turned off their TVs.
Back in 2015, my colleague described the many reasons why video completion rate (VCR) was an inadequate way to measure campaign success.
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
It’s that time of year again. Christmas. And true to the season, brands and advertisers alike have come to the table with their very best efforts to win our hearts, minds and hard-earned pounds.
With mobile and social continuing to influence and shape consumer behaviour across the generations, expectations of seamless digital experiences will also continue to increase.
Programmatic TV advertising is everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get.