Shhh… Tech Decision Makers Are Trying to Tell Us Something.
Video & Content
We did our own scatter-hoarding and put together this big list of B2B video ideas. But unlike a protective squirrel standing guard outside its stockpile, we’re all about sharing.
Five video leaders think it’s time to go beyond the talking head – and do more with moving pictures.
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.
Every marketer knows that it’s not enough to just produce content or run an event.
In a world with an ever-growing number of touchpoints, does spending $5 million for 30 seconds still make sense?
After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.
Since the first video ad ran over a baseball stadium in 1941, video has consistently proven to be a highly effective way of reaching these basic marketing goals.
It’s no secret there are daunting challenges ahead for the sports industry in the face of rapidly changing demographics and consumer behavior. Chief among these challenges is the question of what to do about younger sports fans who have turned off their TVs.