It’s that time of year again. Christmas. And true to the season, brands and advertisers alike have come to the table with their very best efforts to win our hearts, minds and hard-earned pounds.
Video & Content
With mobile and social continuing to influence and shape consumer behaviour across the generations, expectations of seamless digital experiences will also continue to increase.
Programmatic TV advertising is everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more confusing it seems to get.
Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.
Just having an audience doesn’t guarantee ad engagement… According to some research up to 80% of viewers use the ad skip button on YouTube.
How big is this mass exodus from TV that we keep hearing about? A ten per cent yearly drop? 15? As high as 20? How about less than 1 per cent?
While advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked the tools and understanding needed to accurately measure their true value.
There’s a huge cultural shift in the nature of celebrity, authenticity, and community—all topics we as marketers care about—and it’s being driven by a new class of diverse, authentic voices we call creators.
By preparing for the future with measurement that’s comprehensive and flexible, the media industry will be ready for each new way audiences find to watch, listen and view content.
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.