By preparing for the future with measurement that’s comprehensive and flexible, the media industry will be ready for each new way audiences find to watch, listen and view content.
Video & Content
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.
Audio not only creates a powerful 1-to-1 connection, but audio captures attention in a very different way from display and video.
Historically focused on content creation, a portion of the industry doesn’t have a full comfort level yet with their analytics, or an understanding of how much data can do for them.
Here are 7 ads that we feel Pass the Skip Test – spots so good they’re probably more entertaining than the funny cat video you clicked from social media, and they’re definitely worth a watch.
How can you move away from consumer interruption and towards consumer engagement? Long form content may be your yellow brick road.
For marketers, deciding between short-form and long-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.
Tomorrow’s Filmmakers Today, an intensive 10-day professional program for emerging Latino filmmakers, kicked off this week in Los Angeles.
Savvy brands are creating campaigns that resonate with their audiences. From Ridley Scott’s interpretation of a single day on Earth, through to Pepsi’s clever use of “Superfans” – here are seven of the best.
According to the latest comScore report, mobile devices represent over 60% of the total digital time spent online in Asia.