Learning how to deal with Generation Z will be communicators’ next problem, but it can also be their next solution.
Video & Content
Today, Nielsen families continue to keep diaries, but there are more ways to consume media than just linear TV.
61 percent of viewers globally say they skip ads when possible
Leverage audience intelligence to make smarter business decisions
Despite all the gloom about network TV, lots of people still watching video on a TV set.
Ads on Netflix? Hey, stranger things have happened.
Look at the smartphone that’s likely in your hand right now. Think about how fundamental…
Video content is in high demand among marketers and advertisers as they look for ways to effectively engage their audience.
Interactive video technology is developing fast.
The Associated Press — a 170-year old news organization with teams in over 100 countries…