Here are the main points every marketer should know about Facebook’s 2018 F8 conference.
Marketers freaking out over upheaval in the social media space have to chill and focus on their core objectives.
Consumers today expect content that’s live, on-demand and hyper-relevant.
Twitter is the place people go when they want to find out about the world, whether it’s a specific topic or just a restless curiosity to discover what’s happening.
Social media is a crazy competitive playground with marketers at brands and small embracing earned media marketing to build engagement.
Lionel Messi and Neymar da Silva Santos Jr. join Mastercard’s slate of iconic sports ambassadors as part of a partnership to launch the Start Something Priceless campaign in Latin America and the Caribbean.
Many years ago, I famously said, ‘You have no privacy, get over it’, which caused quite the controversy at the time. Fast forward to today and data privacy is even more so in the spotlight, but this time Mark Zuckerberg is the villain of the peace and I’m just the messenger!
Influential impact has always been prevalent within society, and although great attention has been paid in the past to the likes of celebrities and industry know-alls, influence through the medium of social platforms, can be driven by anyone.
In today’s digital environment of fake news and advertising potentially appearing alongside offensive content, brand safety is increasingly a major concern for digital advertisers.
No matter your industry or niche, you will always have competition. How does your business stand out in a noisy marketplace?