The emergence of social as a broadcast platform now gives people the unprecedented opportunity to share and amplify their messages to a much larger audience than ever before.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Most businesses are able to pay-per-post when working with influencers, and we recommend that as the right route, if you can swing it. If you can’t, here are some key discoveries that worked for me.
Beyond celebrities, every social platform today has its own army of massively popular, hugely creative influencers, who understand the type of content their audiences crave and know how to develop it – at speed.
Forward thinking brands are taking note of which platforms influencers are expanding to and following them in order to further increase the reach of their campaigns.
At their best, experiences designed and built to inspire participation and social sharing can be invaluable platforms for deep consumer engagement with brands.
There’s a huge cultural shift in the nature of celebrity, authenticity, and community—all topics we as marketers care about—and it’s being driven by a new class of diverse, authentic voices we call creators.
We know online video consumption is continuing to grow on platforms like social media; but how is this going to change the industry?
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
Not a single seat was empty at PlayStation East theater on Wednesday morning when Instagram Chief Operating Officer Marne Levine, Glossier Founder and CEO Emily Weiss and actress and businesswoman Sarah Jessica Parker took the stage to talk all things Instagram.