In today’s digital environment of fake news and advertising potentially appearing alongside offensive content, brand safety is increasingly a major concern for digital advertisers.
No matter your industry or niche, you will always have competition. How does your business stand out in a noisy marketplace?
Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.
The paid media landscape is a minefield, with ad fraud issues plaguing a less-than-transparent marketplace, and big brands going so far as halting spend to get some clarity.
The buzzed-about recent report, “The Follower Factory,” has marketers scrambling to check if the “influencers” they are working with are ripping them off.
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.
Following Facebook’s recent newsfeed changes, many publishers I’ve spoken with sounded panicked, assuming their reach will be greatly reduced.
Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
The very young discipline of influencer marketing has instantly become a vital tool for many marketers looking to capitalize on current media consumption habits—as in, mobile and social.