The very young discipline of influencer marketing has instantly become a vital tool for many marketers looking to capitalize on current media consumption habits—as in, mobile and social.
Amid a barrage of criticism over its lacklustre approach to pulling the plug on ‘fake news’ articles displayed via its News Feed algorithm, Mark Zuckerberg has announced a major overhaul to what you can expect to see in the future.
In November, Havas Group, along with several other parties, invested $10million in Octoly – an influencer marketing platform with more than one billion subscribers.
There’s no getting around it. Building a brand’s successful media strategy is difficult but it’s a necessity that can’t be ignored.
One could argue that art is fundamentally about inspiration. So, it’s no surprise that brands look to the art world for exactly that inspiration.
Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.
We are in an age of the skeptical consumer—trust is dangerously low, even in once venerable institutions like governments and media.
The emergence of social as a broadcast platform now gives people the unprecedented opportunity to share and amplify their messages to a much larger audience than ever before.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Most businesses are able to pay-per-post when working with influencers, and we recommend that as the right route, if you can swing it. If you can’t, here are some key discoveries that worked for me.