It introduced the world to the square photo format back in 2010, and the love affair with Instagram began.
In this year’s midterm elections, it’s incredible to reflect on the impact social media and real-time content has had on the way voters and local communities engage.
With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Brands are tasked today with producing creative content that will resonate with their target audience.
The role of influencers in the beauty should not be underestimated – and that compelling role is growing and not going anywhere.
Millennials are the most elusive, but at the moment, the most valuable generation to marketers.
Today’s generation of powerful influencers is more accessible than ever before.
To many, an influencers life is enviable, and easy.