Social Media

The Influential Year Ahead

In November, Havas Group, along with several other parties, invested $10million in Octoly – an influencer marketing platform with more than one billion subscribers.

126 Shares

Are We in a Golden or Gilded Age of Influence?

Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.