Social Media

Making the Most of Facebook for Small Business

With over 100 million hours of video watched on Facebook every day, you’d be doing yourself a disservice by not taking advantage. Facebook’s business tools have made it easy to target your videos in a way that best connects with your core audience’s viewing habits.

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7 Brands with the Most Hilarious Tweets

When it comes to social media marketing, the best way to be successful is often through humor. These eight companies nail it, whether it be by sending snarky replies or using what’s happening in the world around us as a way to promote themselves.

How Winning Brands Demonstrate Social Purpose

The concept of CSR is something that has been around for many years, but where it’s been seen as simply green-washing its impact has been limited.  Social purpose needs to be clearly aligned to the businesses core values and functions to be truly successful.