Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
Programmatic advertising ensures brands are prepared to meet the unique needs of their seasonal shoppers when and where it really matters.
A successful retail strategist should be utilising every channel available to them, which means using physical and digital platforms collaboratively in their hunt to get shoppers over the line.
This afternoon Rachel Zoe, CEO Rachel Zoe, Inc and Editor-in-chief of The Zoe Report of Rachel Zoe, Inc sat down with Ruth Stubbs the Global President of iProspect. The women discuss the newest trends in retail: digital marketing.
As technology changes, so do consumers’ needs and wants. In this new era of cutting edge technological advances, it is imperative that retailers accommodate these new trends, if they aim to optimize their profit.
While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing.
From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall holiday spend. And, for the most profitable holiday season, retailers must market to each one.
To restart the online-to-offline flywheel, your online content should be designed to promote offline traffic that delivers increasing marginal utility to the consumer. No one wants to feel like they wasted their time: Make the effort to deliver utility, and t
It’s time that we use VR’s available tools to remove the barriers and revolutionize the way we connect with one another.
Brick-and-mortar retailers, who have seen online rivals like Amazon encroach on their territory, are sure to be concerned about generating sales amid increased competition during this important time of the year.