While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing.
From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall holiday spend. And, for the most profitable holiday season, retailers must market to each one.
To restart the online-to-offline flywheel, your online content should be designed to promote offline traffic that delivers increasing marginal utility to the consumer. No one wants to feel like they wasted their time: Make the effort to deliver utility, and t
It’s time that we use VR’s available tools to remove the barriers and revolutionize the way we connect with one another.
Brick-and-mortar retailers, who have seen online rivals like Amazon encroach on their territory, are sure to be concerned about generating sales amid increased competition during this important time of the year.
There’s no doubt about it, Amazon is a force to be reckoned with, but if brands aren’t informed, prepared to handle the demand, and maintaining close attention their selling strategy, things can spin out of control.
To survive the online revolution, retail stores should study a similar period of mass disruption – the fabled decade of the 1950s, when the advent of television nearly destroyed the movie industry of its day.