In our acceptance of online retail, we have assumed that the majority of retail sales have exceeded our traditional in-store buying behaviour.
Glance at any FMCG-related news from the last few weeks and you’d be hard pressed to spot any significant differences to this time last year.
Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed.
If we take a step back and gain some perspective, we can see that Amazon is not going to cause an apocalypse in retail or in B2B distribution.
FMCG brands had a tough time last year. Bottom lines continued to be chipped away by supermarket discount own-brands and rising household costs made the battle for basket space even more competitive.
Although most people know what Supreme is (that skateboarding brand with the red logo, yeah?), not many people understand who they are, their community, or what they stand for.
With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
Geometry Global UK decided to put the reality of shopping to the test this Christmas as the merits of online versus in-store were hotly debated.
Consumers can tell you a lot between visiting the store, browsing the website, writing product reviews, and posting on social media. By tying the data points together, you will get to know your customer better.