With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
Geometry Global UK decided to put the reality of shopping to the test this Christmas as the merits of online versus in-store were hotly debated.
Consumers can tell you a lot between visiting the store, browsing the website, writing product reviews, and posting on social media. By tying the data points together, you will get to know your customer better.
In July 1998, Harvard Business Review published an article from Joseph B. Pine II and James H. Gilmore titled Welcome to the Experience Economy.
As Amazon becomes a more dominant force it will undoubtedly be putting more companies out of business than it already has.
It seems as if each holiday season brings with it another November and December of retailers scrambling to strike the best balance between online and offline sales.
As the bells have begun ringing in this holiday season, in-store retailers are likewise wringing their hands: will this holiday season make or break them?
Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked.
What business is Amazon actually in?