This morning, when I woke up with a sore back yet again, I decided it…
The truth is that listening to the consumer and transforming along with them is not only essential to the survival of any business, but when it’s done right it will also make a company thrive.
Driven by technology, digital transformation is an underlying shift in the way live, work and communicate. It infuses intelligence into the landscape of our lives, enabling us to accomplish things once only dreamed possible.
Only by breaking content marketing into its components, more precisely sorting out who should be creating each and coordinating the output can brands succeed in reaching the right people with the right content at the right time.
From a brand standpoint the NFL wants to remain on the forefront on popular culture in order to ensure that the brand doesn’t get old, or seen as something that your parents followed that may no longer be relevant.
The rise of live streaming and on-demand media continues to redefine the fan experience, providing sports fans with a deeper connection to their favorite teams, while also opening up new opportunities for brands.
Google and Walmart announced a strategic partnership using Google’s apps and Walmart’s 4,700 stores and fulfillment centers. Currently Walmart’s online traffic is half of Amazon’s, but by partnering with Google, they look to take on the Prime giant with an eye to the future.
To gain a better understanding of how brands can earn consumer trust, REaD Group recently commissioned research into retail trends, which found that Amazon is the most trusted retailer by consumers.
There’s no doubt about it, Amazon is a force to be reckoned with, but if brands aren’t informed, prepared to handle the demand, and maintaining close attention their selling strategy, things can spin out of control.
In this article, Adzooma, the online advertising platform for small business, offer tips and look at some tactics you can use depending on which common PPC challenge you are facing.