The global FMCG sector has fought relentlessly for growth in the face of ongoing economic uncertainty and continues to struggle.
Born between 1995 and 2010, Generation Z (Gen Z) have been brought up in a world dominated by the internet and digital technology. Never has a group been so well connected to information, people and brands.
There is much to be said about today’s advertising landscape vs. the past.
What do the shoes you wear, the coffee you drink, and the car you drive say about you?
Recently, IPA Touchpoint research revealed the extent of the media overload facing both viewers and advertisers alike; in the UK, the study found that nearly all adults consume two or more different types of media in the same half hour, whilst a quarter admitted to alternating between three.
As we approach the beginning of the year, every advertising and marketing decision-maker is looking into what’s next: What’s the newest, hottest tech or trend to jump on in 2018?
In this overcrowded, ultra-competitive market, you’d think you’d need a megaphone or bulletin-sized billboard to stand out.
Ask anyone in the ad world what they do and they’ll say ‘x’ role- and then, after a thoughtful pause, they’ll correct themselves and say, but what I’m really passionate about is ‘y’ – they’re really a poet, they’re really a chef, they’re really a charter boat captain – we’re a conflicted bunch, but not without reason.
The secret is out. Competitive gaming is both the world’s fastest growing sport and form of entertainment.
Art Basel, and especially Art Basel Miami, has become a global sensation.