Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
Whether or not they realize it, many big businesses are trapped in an innovation crisis. And unfortunately, that crisis is likely the direct result of success.
With platforms and content strategies rapidly evolving, traditional media no longer holds the same relevance as it once did for sports fans.
How do we build something that’s strong enough to first attract attention, then begin a conversation and ultimately be so powerful it creates a gateway to full brand immersion?
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.
When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
Moderator Molly DeWolf Swenson began the session “Courage in the Face of Controversy” by asking the audience to raise their hand if they think we are in a controversial, polarizing time.
Raja Rajamannar believes point-blank: story-telling (as we know it) is dead. He wasted no time letting the audience know where he stands on this issue at his lecture Tuesday afternoon.