To really change the way we reach consumers, we need to ditch the impression and start thinking in four dimensions.
As technology adapts to meet new privacy regulations like the GDPR, user experience designers will play an important role in modernizing digital products.
As marketers, we’ve fallen in love with big data.
Failure to digitally transform, and leverage consumer data to continually improve the customer service experience, is effectively a one-way ticket to disaster.
Our Twitter chat today features Scott Simonelli, founder/CEO @veritonic_inc on why now is the time for a data-driven approach to audio creative. The days of guessing which voices, music, sounds to use are over. Here’s a recap of the #AWChat in case you missed it.
As one of the biggest hot button issues for the past few years, “brand safety” continues to be on the minds of publishers, brands, platforms and ad tech companies alike.
Make no mistake, you and your family’s online reputation is a big deal.
Don’t be surprised if you start to see new products and services aimed at B2B marketers in the future.
Facing a raft of criticism for its past excesses, last week’s 65th Cannes International Festival of Creativity was a far more focused affair.
Contextual Advertising Makes a Comeback in a Post-GDPR World