Read the phrase ‘Europe’s new data protection laws’, and you may be tempted to skip to another article, asking the question: ‘Why is that relevant to me?’
By controlling the distribution of audiences, these few referral sources now own the publishing and content discovery space — and a huge share of the ad dollars that come with it.
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.
More customer experience could be leveraging data to improve performance by, increasing personalization or improving cross-sell.
The obsession with data in the business and marketing worlds has reached frothy and frenzied levels.
Understanding customer behavior and preferences across the broader online and offline ecosystem allows a brand to see their customers on a much bigger and more colorful canvas.
Here are my top takeaways from the most interesting themes that came up during the week.
While advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked the tools and understanding needed to accurately measure their true value.
It’s tempting to focus on outcome metrics with highly targeted digital buys, but if you don’t leverage your brand to get into the consideration set, you don’t stand a chance.
While rich data assets may not be readily available across all verticals, telco’s recent developments provide a clear view of where consumer identification is going across the landscape and how first-party data and CRM files can make all the difference.