The rise of bots and personalization in a multi-device, multi-channel world, the days of staunch brand loyalty are giving way to the new and unique, the next best thing.
Agile methods. Rapid prototyping. Design sprints. Speed and scrappiness are firmly entrenched as the core tenets of many a progressive, tech-driven company.
Research company Forrester recently published a landmark study about the need for small- and medium-businesses to better manage and study their data.
It is said that a week is a long time in politics, but sometimes just a few months can feel like a lifetime in marketing.
In the digital economy, customer experience is paramount. Data lets us deliver a personalized experience in real time.
2018 will be the year expectation becomes reality. The world of marketing has been waiting for the ‘next step’ of many things this year – and in 2018, it is finally going to happen.
As we reach the end of 2017, the impending General Data Protection Regulation (GDPR) marches ever closer.
The size of one’s black book of customer data was once something to aspire to.
Artificially intelligent chatbots are dispensing online therapy, virtual reality is transporting us into far away galaxies, and the internet of things is making vehicles smart enough to drive themselves — we are hurtling at astonishing speed into the fourth industrial revolution.
At a time when companies in many industries offer similar products and use comparable technology, high-performance business processes are among the last remaining points of differentiation.