Why ROAS Will Never Be the Same

You would think that, in this age of analytics, understanding ROAS would be easier than ever. Instead, we’re often drowning in data, and at the same time, unwilling to let go of old habits when determining budgets and allocating dollars.


A Balanced Meal

In the age of Big Data, advertisers are hyper-focused on quantitative benchmarks and measures, which occasionally causes us to overlook qualitative data that is necessary in understanding the complete scope of what we aim to accomplish.


Don’t Blame the Data, Blame the Truth

German philosopher Arthur Schopenhauer, who died in 1860, made three points about truth that have held true in the advertising business for many, many years. He said, “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”

Making Sense of Big Data: Just Say the Words

While businesses have gotten savvier about collecting and warehousing the data, there’s still a serious gap in understanding the data. What good are reporting tools if they take a Master’s degree to understand?

Wake Up Call: Stop Wasting Time on Yesterday’s Metrics

Have you ever woken up with a startling realization that you’re wrong about something very important?  Somehow while you were asleep your brain connected two points in a way that you somehow missed while awake, yet your mindset is nonetheless permanently altered.

Don’t Lose Sight of the Humanity in Data

In the world of media, I operate within the primary functions of efficiency and measurability, to the extent that the art of human relationships can seem at risk, almost archaic.