The impacts of the cloud wars may take years to materialize.
Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success
In 2018, data-driven strategies have become a must versus a nice-to-have within the marketing industry.
The robots aren’t coming for your jobs, but they’re here to let you think more and work less.
In a thought-provoking discussion of these issues, our panel analyzed the future of consumer data and how companies should respond.
There has never been a more dynamic and challenging time to be a marketer.
The Future of Data is Recognizing Intent
In the battle to attract and retain new customers, competition is inevitable.
It takes a three-pronged attack to create a successful customer program for your brand: a combination of data diversity, data accuracy and data strategy.
Data is the connective tissue between an advertiser and their audience.