2018 will be the year expectation becomes reality. The world of marketing has been waiting for the ‘next step’ of many things this year – and in 2018, it is finally going to happen.
As we reach the end of 2017, the impending General Data Protection Regulation (GDPR) marches ever closer.
The size of one’s black book of customer data was once something to aspire to.
Artificially intelligent chatbots are dispensing online therapy, virtual reality is transporting us into far away galaxies, and the internet of things is making vehicles smart enough to drive themselves — we are hurtling at astonishing speed into the fourth industrial revolution.
At a time when companies in many industries offer similar products and use comparable technology, high-performance business processes are among the last remaining points of differentiation.
What business is Amazon actually in?
With sweeping changes in technology, evolving media consumption and advances in audience data habits, the model of marketing new movie releases is poised to undergo radical change.
Read the phrase ‘Europe’s new data protection laws’, and you may be tempted to skip to another article, asking the question: ‘Why is that relevant to me?’
By controlling the distribution of audiences, these few referral sources now own the publishing and content discovery space — and a huge share of the ad dollars that come with it.
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.