Marketing

AWChat: Scott Simonelli, Founder and CEO of Veritonic

Our Twitter chat today features Scott Simonelli, founder/CEO @veritonic_inc on why now is the time for a data-driven approach to audio creative. The days of guessing which voices, music, sounds to use are over. Here’s a recap of the #AWChat in case you missed it.

Ads on Traffic Signs?

Politicians are trying again to punch holes in the rules prohibiting advertising on traffic signs. It might seem like a silly idea, but it pops up as a way to fund transportation other than taxes.