With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.
The very young discipline of influencer marketing has instantly become a vital tool for many marketers looking to capitalize on current media consumption habits—as in, mobile and social.
With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even possibly exceed, your expectations
If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with digital advertising, but this notion is too simplistic.
What do the shoes you wear, the coffee you drink, and the car you drive say about you?
Without a doubt, the three A’s – Anticipation, Ambience, and Artificial Intelligence were the centerpiece of CES this year.
Amid a barrage of criticism over its lacklustre approach to pulling the plug on ‘fake news’ articles displayed via its News Feed algorithm, Mark Zuckerberg has announced a major overhaul to what you can expect to see in the future.
After 26 years, supermodel Cindy Crawford is reuniting with Pepsi in “This is The Pepsi” TV advertisement debuting during Super Bowl LII.
Some wrapper solutions are built on open source technology, while others are proprietary. Today, we are here to talk about Prebid, the leading open source solution that enables publishers to quickly implement header bidding.
Since the first video ad ran over a baseball stadium in 1941, video has consistently proven to be a highly effective way of reaching these basic marketing goals.