Production manager Inbal Weinberg explains how and why billboards were used, in this Q&A with the Outdoor Advertising Association of America.
Read the phrase ‘Europe’s new data protection laws’, and you may be tempted to skip to another article, asking the question: ‘Why is that relevant to me?’
It’s that time of year again. Christmas. And true to the season, brands and advertisers alike have come to the table with their very best efforts to win our hearts, minds and hard-earned pounds.
The emergence of social as a broadcast platform now gives people the unprecedented opportunity to share and amplify their messages to a much larger audience than ever before.
Online shopping has made it easy to purchase presents at the last minute, further eliminating the need to venture in store. It’s not surprising then, that nearly a quarter of all Christmas purchases are made online.
By controlling the distribution of audiences, these few referral sources now own the publishing and content discovery space — and a huge share of the ad dollars that come with it.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Digital advertising often gets it wrong. So wrong, in fact, that by next year it is predicted that 30 per cent of advertising content will be blocked.
Whether or not they realize it, many big businesses are trapped in an innovation crisis. And unfortunately, that crisis is likely the direct result of success.
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.