This morning, when I woke up with a sore back yet again, I decided it…
By preparing for the future with measurement that’s comprehensive and flexible, the media industry will be ready for each new way audiences find to watch, listen and view content.
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.
Everybody loves programmatic for reasons so numerous and familiar we have no need to list them here. But let’s be honest, it can blindside brand managers, and leave them feeling like the mother who drops her kid off at school only to learn later that he’s been picked up by the police.
The truth is that listening to the consumer and transforming along with them is not only essential to the survival of any business, but when it’s done right it will also make a company thrive.
For many New Yorkers, visiting the museum is still not easy. But to the degree that our team’s work has helped New Yorkers face that traumatic day and grieve and heal, I am gratified.
While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing.
Throw in artificial intelligence and powerful computers, and the roadside experience is on the cusp of change. Digital electronic billboards actually stare at us – and make judgments about who we are and how we might spend our money.
Tailors training on Savile Row are learning from masters almost gone, and they’re all on Instagram.
Mobile location data is driving much innovation in OOH and is also allowing for more integrated campaigns that incorporate digital and mobile.