Social media is a crazy competitive playground with marketers at brands and small embracing earned media marketing to build engagement.
Nearly 60 percent of patients will research hospitals and doctors online, according to a research letter published by the Journal of the American Medical Association in 2017.
The recent tongue-in-cheek “cease and desist” letter sent to Jacob Rees-Mogg MP created quite a talking point.
Your customers are your business’s most valuable resource. And, though we wish we could hold onto every customer forever, the truth is that customers move on.
Lionel Messi and Neymar da Silva Santos Jr. join Mastercard’s slate of iconic sports ambassadors as part of a partnership to launch the Start Something Priceless campaign in Latin America and the Caribbean.
Many years ago, I famously said, ‘You have no privacy, get over it’, which caused quite the controversy at the time. Fast forward to today and data privacy is even more so in the spotlight, but this time Mark Zuckerberg is the villain of the peace and I’m just the messenger!
Small business owners and entrepreneurs envy the virtually unlimited marketing budgets of large companies.
Marketers today have access to more data than ever before, and as such it can be tempting to focus efforts entirely on numbers and insight.
For 40 years the advertising industry has been consolidating to the point where five holding companies now account for 70% of global industry revenue.
With the invention of the “gig job” — temporary, ad hoc work found online — the American workplace is shifting drastically.