AW360 is pleased to present the fourth episode in our Craftsmen of Creativity animated series.
Women are rarely seen as serious contenders in the gaming industry, let alone a target audience.
Michael Treff, President of digital-first creative agency Code and Theory talks about how brands across industries have misunderstood digital transformation
No history of modern advertising would be complete without recognizing the efforts of Bill Bernbach and his contribution to it.
The latest international study commissioned by Mailjet among 400 marketers in the UK and France…
In fact, procurement can actually be a good thing for agencies—when done right.
One week ago, WWE kicked off Advertising Week New York with our first-ever Thought Leadership breakfast event.
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Today’s competitive, fast-paced society often makes it difficult for creative thinkers to produce their most thoughtful and productive work.
The question now is how their departments should adapt to this rapidly changing world and the new expectations that come with it.