Thanks to technology and social media, consumers can see a brand’s true colors.
Diversity & Inclusion
In an age of increased gender fluidity, blurred gender roles and femvertizing, “marketing to women” is a minefield.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.
The principle of free movement – one of the guiding pillars of the EU – will come to an end when Britain leaves the European Union in March 2019, compelling The Advertising Association (AA) to launch their own Brexit campaign.
The New York Women in Communication has been holding featured talks at Advertising Week for years. This year, they brought five women who are in completely different communication fields together to talk about the existing problems that women often encounter in the work space.
The topic is hot, but by no means is the conversation new. Talent seeking in the advertising industry needs to expand its diversity and inclusivity in order to change cultural norms inside agencies and be better representative of the population.
CEO Connectors, moderated by AT&T AdWorks’ Maria Mandel Dunsche, featured a panel of leaders across media, technology, agency, marketing and research, brought together to discuss the shifts in the industry and how we can change the way we communicate, market and connect with one another.
Rock & Roll Hall of Fame inductee Joan Jett also offered a variety of stories and advice about how to achieve your dreams and reach your highest potential.