With everything going on in the world lately–from #MeToo to the deafening lack of female keynotes at CES, major cultural issues facing women have finally been brought to the forefront.
Diversity & Inclusion
One of my favorite ways of looking at leadership diversity comes from a landmark study by the Center for Talent Innovation.
In March of this year, I first learned of the “Fearless Girl,” a statue of a little, yet defiant, girl facing Wall Street’s “Charging Bull” statue.
Somewhere in the world, a room full of advertising agency professionals is brainstorming about ice cream or air freshener or headache remedy. And if the data is correct, there’s an 89% chance that everyone in the room—or at least those making the decisions—is male.
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
Thanks to technology and social media, consumers can see a brand’s true colors.
In an age of increased gender fluidity, blurred gender roles and femvertizing, “marketing to women” is a minefield.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.