Creativity

A Lesson In Purpose from Airbnb

Countless conversations, focus groups, and a lot of soul-searching led Airbnb to find its purpose in 2014: to make people around the world feel like they could belong anywhere.

To Be the Best, Be Like Lego

This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.

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