What would you do if your brand was struggling and in obvious decline? Clearly, innovation is the key. But how can you innovate to revive the brand and restart growth?
The challenge we have as marketers is to ensure that we are present and relevant at that 60 percent stage (or more) of the customer’s decision journey.
Countless conversations, focus groups, and a lot of soul-searching led Airbnb to find its purpose in 2014: to make people around the world feel like they could belong anywhere.
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
A creative partnership is similar to being in a full-time relationship. In most cases you spend more time with your creative partner than your significant other.
As creative agencies, we need to double down on what we’re good at. Because what we’re good at has never been more necessary.
This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.
If a Game of Thrones character became a Westerosi copywriter, which of today’s brands would use their skills to full capacity?
Remember, data is not the enemy of creative, nor is it the knight in shining armor.
Advertising Week Europe 2016 has passed through London in a whirlwind of debates, panels and parties leaving no sector of the industry unscrutinised.