To be successful, branding is now more of an asset – a bond created between customer and product, driving the product innovation pipeline, and with the power to make or break a company’s future.
For any brand looking to find powerful ways to connect with users, physical brand experiences are becoming an ever-growing part of the marketing mix for one simple reason – physical brand experiences work.
Great leaders know that encouraging both centricity and individual creativity, are key drivers of innovation across any organization.
Investing in professional design shows that your business values professionalism and sends a powerful message to potential clients or customers.
We are living through one of the most dynamic periods of change since the Industrial Revolution.
Brainstorms are intended to do one thing and one thing alone – generate good ideas.
It’s no secret that you must bend a few rules and adapt to new climates if you want to stay ahead of the game.
What would you do if your brand was struggling and in obvious decline? Clearly, innovation is the key. But how can you innovate to revive the brand and restart growth?
The challenge we have as marketers is to ensure that we are present and relevant at that 60 percent stage (or more) of the customer’s decision journey.
Countless conversations, focus groups, and a lot of soul-searching led Airbnb to find its purpose in 2014: to make people around the world feel like they could belong anywhere.