As creative agencies, we need to double down on what we’re good at. Because what we’re good at has never been more necessary.
This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.
If a Game of Thrones character became a Westerosi copywriter, which of today’s brands would use their skills to full capacity?
Remember, data is not the enemy of creative, nor is it the knight in shining armor.