Today, whether you’re running a small agency or a Fortune 100 company, you are undergoing some kind of business transformation. There’s no way around it.
It’s that’s time of year again. The time when industry pundits everywhere try to put their finger on what will make headlines in the year to come.
At their core, editors are expert storytellers and problem solvers, and that involves a lot more than just knowing how to use Avid or Premiere Pro.
Customers hold more power in the relationship than ever before. With this dynamic at play, how do you stand out?
It’s getting to be “that” time of year again, when Sales and Sales Enablement leaders begin planning their annual sales kick-off meetings.
The digital marketing consultant has arrived, and agency creatives are feeling the heat. Digital ad spending is on the rise – predicted to hit $305 billion in 2019 up from $230 billion this year, according to eMarketer.
Ultimately, the financial benefit of pro-bono work is diminished by difficulties of prioritisation and creative differences.
Competition and aggressiveness may be a basic reality of M&A, but they can be easily tackled with purpose and sensitivity.
Algorithmic automation is changing people’s roles, but the realities of consumer wants and desires mean that now more than ever, there is a pressing need for the wondrous chaos of human creativity.
Perhaps one of the best parts of our internships was that none of us were coffee mules. Yes, we were the new faces in the office, but we were part of the team. We worked on projects for real clients alongside our mentors and the rest of the agency.