Managing healthy client relationships is a vital element of successful account service.
Michael Treff, President of digital-first creative agency Code and Theory talks about how brands across industries have misunderstood digital transformation
The latest international study commissioned by Mailjet among 400 marketers in the UK and France…
In fact, procurement can actually be a good thing for agencies—when done right.
The question now is how their departments should adapt to this rapidly changing world and the new expectations that come with it.
With a long list of clients including mega brands like Burger King, Coca Cola and Netflix, advertising agency Crispin Porter + Bogusky (CP+B) must be doing something right.
B2C brands are listening to their audiences and benefitting from personalizing their customer experience. Now B2B brands are following suit.
It’s no secret that the relationship between agency and brand has changed dramatically in recent years.
As a Brit, I am constantly asked by my American clients, colleagues and friends for my views on Brexit, the UK’s departure from the European Union.
Now is the time, more than ever, for Human Resources to step out of the shadows and lead.