When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.
Graduation is so close, you can taste it. Unfortunately, you still have another three months—with plenty of tasks to keep your stress level steady before walking across the stage and leaving it all behind.
Adweek Europe’s Monday afternoon saw one of its most recognizable names, Sir Alan Parker, take to the stage to talk about his life and career in advertising and film in a fireside chat with Mike Burgess.
Great leaders know that encouraging both centricity and individual creativity, are key drivers of innovation across any organization.
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the creative director of the infamous Swedish agency Frosman & Bodenfors.
Passion, chemistry and an ability to change business should be a fundamental part of any marketing pitch process.
How did the human race become the dominant species on Earth? Is it our keen fashion sense? No, it was our ability to use tools. And, not just any tools, but the right tools for the right jobs.
Here a few ideas for the HR team where gamification can lead to increased employee engagement and good health.
What do Sales Directors, Chief Technology Officers and Chief Marketing Officers at prestigious media owners and brands most look forward to each week?
These days the majority of problems that exist between agencies and their clients, the gap between what is needed and what is delivered, can be traced back to one thing – confidence.