A leader can’t predict when a crisis will strike or from what direction the blow will come, but in a hyper-connected digital world, you can count on it coming.
As major marketers grapple with the effects of fraud and high ad-tech costs on their media budgets, their trust in traditional media agencies is on a sharp decline.
Are digital campaigns really worth the millions we invest in them every year?
Beyond the heavy-handed humor of catchphrase ads, from Wendy’s “Where’s the Beef?” to Budweiser’s “Wassaaap!” – is a spectrum of smiles that draws people into even high-end brands – a true sign of the heightened value of humor today.
A successful marketing campaign is driven by creative navigation, intentional design, and sound strategy.
Planning, people. It’s all about the planning.
The high-profile difficulties faced by WPP highlight the dangers confronting large networked agencies that are unable to provide the agile service clients are demanding.
After first joining the agency in the late 1980s as creative director and partner, Chuck Porter has since helped lead Crispin Porter + Bogusky to become one of the most awarded agencies in the world.
When the modern snakeoil salesmen tell us which digital ad formats are most effective and, in response, we limit our creative ideas to ten A and B tested images on a carousel, we are lining their pockets, not building brands.
Graduation is so close, you can taste it. Unfortunately, you still have another three months—with plenty of tasks to keep your stress level steady before walking across the stage and leaving it all behind.