It’s getting to be “that” time of year again, when Sales and Sales Enablement leaders begin planning their annual sales kick-off meetings.
The digital marketing consultant has arrived, and agency creatives are feeling the heat. Digital ad spending is on the rise – predicted to hit $305 billion in 2019 up from $230 billion this year, according to eMarketer.
Ultimately, the financial benefit of pro-bono work is diminished by difficulties of prioritisation and creative differences.
Competition and aggressiveness may be a basic reality of M&A, but they can be easily tackled with purpose and sensitivity.
Algorithmic automation is changing people’s roles, but the realities of consumer wants and desires mean that now more than ever, there is a pressing need for the wondrous chaos of human creativity.
Perhaps one of the best parts of our internships was that none of us were coffee mules. Yes, we were the new faces in the office, but we were part of the team. We worked on projects for real clients alongside our mentors and the rest of the agency.
The barrage of studies related to shorter CMO tenure indicate that their clients are too often seen as lacking the internal credibility to impact the foundational business of the company.
Having an office that can be anywhere in the world is awesome. It’s of vital importance to listen to both your collaborators and clients to see what they want from a virtual design agency and we’re constantly improving our processes.
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.
In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.