Thanks to technology and social media, consumers can see a brand’s true colors.
Life really is too short to be unhappy at work.
It’s getting to be “that” time of year again, when Sales and Sales Enablement leaders begin planning their annual sales kick-off meetings.
In an age of increased gender fluidity, blurred gender roles and femvertizing, “marketing to women” is a minefield.
The digital marketing consultant has arrived, and agency creatives are feeling the heat. Digital ad spending is on the rise – predicted to hit $305 billion in 2019 up from $230 billion this year, according to eMarketer.
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
What would you do if your brand was struggling and in obvious decline? Clearly, innovation is the key. But how can you innovate to revive the brand and restart growth?
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.
Successful people share common traits that can be replicated with surprising results. Educator Richard St. John made it his life’s work to uncover exactly what these were after a conversation on a plane heading towards a conference in 1999.