Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.
Karla Berman, Head of CPG at Google, starts off her talk at Advertising Week LATAM with a humorous tone to the overwhelming gender issues in the workforce.
What do Sales Directors, Chief Technology Officers and Chief Marketing Officers at prestigious media owners and brands most look forward to each week?
These days the majority of problems that exist between agencies and their clients, the gap between what is needed and what is delivered, can be traced back to one thing – confidence.
Tuesday 6th February marks some 100 years since some British women were guaranteed the right to vote.
It’s perhaps not too much of a stretch to say that the Ad industry is in crisis. Not perhaps in a financial sense.
I want to be a mum. I’m not sure whether that will come as a surprise to anyone reading this. If it shocks you, I’m sorry.
It’s no secret that you must bend a few rules and adapt to new climates if you want to stay ahead of the game.
From King’s Cross, London, in a conference hall beneath the offices of The Guardian earlier this week, the best and the brightest in the industry took to the stage at the Advertising Association’s LEAD 2018 conference.
When top talent walks out the agency door, it stings. We say it’s the client’s fault. We blame the internet. We say it’s a Millennial thing or a Mom thing or a Big City thing. But the one thing we don’t say is that it’s our thing.