As creative agencies, we need to double down on what we’re good at. Because what we’re good at has never been more necessary.
Things can only get better, but unless we do something, they won’t.
This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.
Our job as creative people is to extract a brand’s core truth and tell powerful creative stories that have a positive influence on the world.
Gone, largely, are the days of the creative CMO. CMOs today are increasingly expected to bring a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience.
We can’t change some of the not-so-great realities of teaching. Namely, the salary. But we can begin to bust the myth that teaching is boring and perfunctory — and to start showing it for what it really is.
Here are 5 tips to help you get the most out of your executive coaching experience.
Effective marketing communication today must be culturally authentic, and cultural market segmentation can no longer be just about race.
If a Game of Thrones character became a Westerosi copywriter, which of today’s brands would use their skills to full capacity?
Remember, data is not the enemy of creative, nor is it the knight in shining armor.