To Be the Best, Be Like Lego

This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.

The Rise of Dual-Brain CMO

Gone, largely, are the days of the creative CMO. CMOs today are increasingly expected to bring a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience.