Part dog, part panda, 100% wise guy. Fans of Fox’s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie.
Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover.
At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign.
We were lucky to land an interview with Ed on National Cereal Day, fittingly enough, as he reveals more about how got involved with mascot illustration, the hardest part of a cereal box to design, and his never-ending adoration for the Quisp alien.
2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.
He’s purple, fluffy, and on a mission to make stuff, especially stuff that sucks, right again.
The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times.
Happy birthday, Auntie Anne’s! Over the last three decades, foodies everywhere have snacked on the freshly baked and oh-so-soft pretzels created at Auntie Anne’s.
See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way.
The 2020 Tokyo Olympic Games may still be a few years out, but the votes are in for their Olympic and Paralympic mascots.