Now that Advertising Week New York has officially packed up the red carpet of its 15th year, let’s take a moment to pause and reflect.
Recorded at the WWE Live Interview Stage at the 15th Edition of Advertising Week New York, AW360 Live features interviews with the industry’s best and brightest from around the globe.
One week ago, WWE kicked off Advertising Week New York with our first-ever Thought Leadership breakfast event.
With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
Brands can take advantage of the culture of proximity, especially at music events, by creating experiences that are genuine, benefit the consumer more than anyone, and enable true creativity.
Audiences are now more fragmented than ever before thanks to the continuous rise of social media, streaming services, and mobile.
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Today’s competitive, fast-paced society often makes it difficult for creative thinkers to produce their most thoughtful and productive work.
The question now is how their departments should adapt to this rapidly changing world and the new expectations that come with it.