In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
We know online video consumption is continuing to grow on platforms like social media; but how is this going to change the industry?
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
People today would rather spend more time and dollars on doing things rather than buying things, so knowing how to build a brand that offers a customer an experience in addition to a product is key to being successful in this competitive marketplace.
StrawberryFrog, the world’s first and only Cultural Movement Firm, hosted a “Frog Talk” today on examples of movements that are powerful forces of change in our world and explain how businesses and customers alike can benefit from getting involved in a movement.
A leading Video Production, Branding & Content Marketing Studio for the Cannabis industry reaching millions through an O&O media network.
A look back at AWNewYork 2016
Healthcare is invasive, and its brand is fear. Neither of these things make it fun for anyone to think about. But in a public overwhelmed by increasing rates of obesity, diabetes and heart disease, healthcare is an important topic that deserves conversation.Read More →
In today’s world, marketers and advertisers are not suffering from a lack of data. On the contrary, we are often buried under mountains of it.Read More →
In his latest book, “Thank You for Being Late,” New York Times foreign affairs columnist Thomas L. Friedman attempted to answer the question every American seems to be asking: how did we get here?Read More →
The topics at Advertising Week New York tended toward the technological. Session after session explored data, marketing technology, mobile, native ads, and programmatic. But there were voices at Advertising Week still making the case that creativity and ideas were still more important than any technology.Read More →
I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding Millennials is confusing and frustrating.Read More →