My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.
In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
Content creation does not look like it used to before. To build a closer relationship with the audience, what approach should content creators take, how to sufficiently understand the influencers and how to eventually connect with them?
From the AW360 Live Interview Stage