Behind the Icons: Joel Friedman

As a kid, Joel Friedman loved listening to Kellogg’s jingles from the 1960s. Little did he know then, those jingles would pave the path for his career in advertising.

Follow Your Nose: The Staying Power of Toucan Sam

When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.

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