Amy Swanson

Writer at Advertising Week

Latest posts by Amy Swanson (see all)

Meet the Momillennials

There is no one mom. Those were the words that Dick van Motman, Gobal President of Dentsu Brand Agencies used in his introduction of Advertising Week speaker, Merlee Jayme.

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Moving From Globalisation to Globality

Is being a global brand in today’s world a blessing or a curse? This was a very compelling question that was asked within the presentation Jessica Davey, Chief Marketing Officer, McCann Worldgroup Asia Pacific, gave to the audience at AWAsia2018.

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Is the Campaign Dead?

There’s that popular saying that to know where you are going, you must know where you’ve been. That’s exactly what Gail Heimann, President of Weber Shandwick educates us on in her session.